Brandon Consultants, a leading brand design consultancy have partnered with premium chocolate maker - Thorntons to design the new Continental collection. The new design has been created to be the perfect premium gifting solution for special occasions, with the inlaid format set to drive value into the category.
The new Continental identity builds on the brand's British history and heritage by leading with the Thorntons brand so that busy shoppers could easily identify the brand they know and love. Continental's most popular chocolates such as Alpini Praline and Viennese Truffle feature on front of pack alongside exciting new flavours including Seville Caramel and Chocolate Milano, aimed to excite and delight consumers and entice them on a Taste Journey.
Agency: Brandon Consultants
Creative Director: Abigail Cheshire