LG: advert-body-1 by Brand & Deliver

Brand & Deliver has designed and installed dramatic window displays at Selfridges Oxford Street for technology giant LG, paying homage to Shakespeare on the 400-year anniversary of his death.

LG has collaborated with American graffiti artist JonOne to create a range of portable Bluetooth speakers exclusive to Selfridges, being showcased in the 3D vitrines either side of the main entrance. The speakers appear as if being poured from a can of paint, illuminated against a spectacular graffiti backdrop.

LG’s flagship E6 OLED TV is displayed in two magical main window installations arranged as a theatre stage with a colourful fibre optic forest floor, highlighting LG’s concept ‘Perfect Black Creates Perfect Colour’. In homage to Shakespeare’s 400-year anniversary, the displays feature quotes from A Midsummer Night’s Dream and Much Ado About Nothing, tying into the themes of colour, art and music.