The Stephen Lawrence Day Foundation, a new organisation set up
to support the legacy of murdered teenager Stephen Lawrence, has unveiled its launch brand identity, designed by creative agency BMB.
Stephen Lawrence Day is dedicated to celebrating Stephen’s life and legacy. This new Foundation, set up against a backdrop of unprecedented worldwide awareness of racial inequality, exists to inspire a more equal inclusive society and to foster opportunities for marginalised young people. Stephen’s mother Doreen, Baroness Lawrence, launched the Foundation on 22 October.
BMB, appointed directly by Baroness Lawrence, designed the new brand identity, creating a new symbol for the day and an identity for the Foundation behind it. At the core of the design is an encircled equal sign, a universal symbol of inclusion and equality. Monochrome typography is set against a vibrant orange, symbolising the positive legacy of Stephen Lawrence and the hope of combating racial inequality.
Founding Partner & Chief Strategy Officer: David Bain
Chief Creative Officer: Matt Lever
Account Manager: Elena Barrett
Designer: Sam Hamer
Producer: Jade Wilkes