The campaign aims to demonstrate the power of Singtel’s 4G data network through a humorous story starring real-life celebrity couple, Shane Pow and Kimberly Wang.
The story goes through underground tunnels, lifts, heavily crowded locations and even remote spots to showcase the ultra-fast speed, extensive island wide coverage and robust capacity of the Singtel 4G network.
Technical details on how the network keeps the lovebirds connected on the world’s longest video call are explained with a separate behind-the-scenes video: You Make The Call: Behind The Tech.
Creative agency: BBH Singapore
Production agency: Freeflow