Date: Sep 2019
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BBH New York has continued to build on its recent work for Samsung with a new expression of its platform, “Serious tech, playfully told” for the launch of the new Samsung Galaxy Tab S6 (Samsung’s most powerful tablet). Again, injecting spontaneity and a sense of humor into the brand’s communications.

In the lead film “Everything, Everywhere” viewers experience the energetic and kinetic day of a young woman through her own eyes. They follow her from morning to night as she gracefully flows from one thing to the next with her super portable and duper productive Samsung Galaxy Tab S6.

Credits

Samsung Credits:

Pio Schunker, Executive Vice President, Head of Global Brand Marketing, Mobile Communications Business

Jessie Song, Principal Professional

Seunhee Rho, Senior Professional

Ahra Cho, Senior Professional

Yun-Jung Yi, Senior Professional

CREDITS

Agency BBH NY

Chief Creative Officer - Gerard Caputo

Executive Creative Director, Head of Creative - Jonathan Mackler

Senior Copywriter - Benjamin Cascella, Steve McElligott, Jim LeMaitre, Liz Loudy

Art Director - Lim Win, Jerome Marrucci, John Hagerty

Head of Production - Brooke Kaylor

Executive Producer - Shannon Worley

Senior Art Producer - Caitlin Byrnes

Executive Producer, Print Production - Lauren Fertitta

Director of Business Affairs - Librado Sanchez

Managing Director - Brett Edgar

Group Account Director - Dan Wallace

Account Supervisor - Lucie Kittel

Account Manager - Cristina Flores

Account Manager - Johnny Skwirut

Associate Account Manager - Becky Tanner

Group Strategy Director, Managing Partner - John Harrison

Senior Strategist - Philip Shipley

Project Manager - Cameron Wells

Production Company - RSA

Director - Jake Scott

DP - John Mathieson

Executive Producer - Tracie Norfleet

Producer - Jason Groves

Editing House - Rock Paper Scissors NY

Executive Producer - Eve Kornblum

Producer - Julianne Cort

Editor - David Brodie

Assistant Editors - Orion Fernando/Ashley Tantillo/Derrick Monks

Sound Mixing - Sound Lounge

Engineer - Tom Jucarone

Licensed Music

Track Title - “Iko Iko”

Artist Name - The Belle Stars

Music Label

Music Supervisor - Aaron Mercer

VFX House - The Mill NYC

Lead Compositor - Marco Barrato

Colorist - Adam Scott

Color Producer - Linda Jackson

Producer - Joseph Hobaica

Executive Producer - Andrew Sommerville