Vodafone: #ApnoKeSaath by BBDO

India telco Vodafone Idea has launched a campaign to highlight how people are using 4G to cope with being stuck at home because of the coronavirus pandemic lockdown.

The campaign, called #ApnoKeSaath and created by BBDO, shows how people are not only using 4G for education and working from home, but to learn new skills, instruments, languages during a lockdown.

It also salutes those who are teaching and extending a helping hand to those who are not as digitally equipped.

“Brand Idea believes that mobile telephony can transform people’s lives in a positive manner. As Indians prepare to embrace the new normal, Idea acknowledges people who used this lockdown to fulfill their dreams and lent a helping hand to others,” said Kavita Nair, chief brand and digital transformation officer at Vodafone Idea.

“Idea 4G’s campaign Online Seekho #Apnokesaath showcases Idea 4G network enabling Indians to stay connected and learn new things when the world had come to a standstill.”