GoodnessKnows: advert-body-1 by BBDO San Francisco
- Location:
A little over a year ago, Mars nationally rolled out a line of snack bars called GoodnessKnows. To promote the bars, BBDO San Francisco recently launched a campaign that falls under the brand's "Try a Little Goodness" strapline. For the campaign, "real people" were asked to create jingles and act in a commercial for the brand. The resulting mistakes, blunders and do-overs were filmed to create quirky ads that encourage viewers to try new things.
Credits
Executive Creative Director: Matt Miller
Executive Creative Director: Steven Rutter
Creative Director: Page Kishiyama
Creative Director: Timothy White
Art Director: George Thorman
Copywriter: Jared Johnsen
Executive Producer: Patti Bott
Senior Producer: Vera Kacurova
Business Affairs Director: Jacqueline Djanikian
Senior Account Director: Elana Shea
Account Director: James Campbell
Account Supervisor: Weina Cai
Account Executive: Divya Reddy
Group Strategy Director: Mary FlorCruz
Junior Strategist: Molly Gasch
Brand Director: Kerry Cavanaugh
Senior Brand Manager: Eric Epstein
Senior Associate Brand Manager: Hana Hassan
Production Company: Tool
Director: JJ Adler
Editor: Pete Koob
Post Production: Cut & Run
