The new Hormel Compleats campaign connects to its audience with language as down-to-earth as the product. Created by BBDO Minneapolis, the spots feature real life moments where people could really use a quick and easy meal. Once they learn about the speed and satisfaction offered by 60-second Hormel Compleats, they’re so amazed they let a few exclamatory words slip. Luckily, the microwave beeps are there to keep everything family friendly.
The campaign offers Hormel Compleats an authentic and unapologetic edge that speaks to those they serve and positions the brand as the fastest shelf-stable meal solution. With frozen meals taking over 5-minutes to cook, Hormel Compleats are faster than the competition. As a matter of fact, they’re Fast as Beep.
The new spots will run as both online video and social media.
Client: HORMEL® Compleats
Marketing Director: Nicole Behne
Brand Manager: Meghan Baumann
Brand Manager: Elias Constantine
Agency: BBDO Minneapolis
Chief Creative Officer, Worldwide: David Lubars
Executive Creative Director: Tim Mattimore
Creative Director: David Mackereth
Art Director: Alaina Peterson
Copywriter: Nick Tiso
Producer: Peter McLarnan
SVP Group Account Director: Ali Siviter
Account Director: Matt Mullin
Planning Director: Theo Schweitz
Production Company: Picrow