Hormel: Fast as Beep by BBDO Minneapolis

Client: Hormel
Date: Aug 2019
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The new Hormel Compleats campaign connects to its audience with language as down-to-earth as the product. Created by BBDO Minneapolis, the spots feature real life moments where people could really use a quick and easy meal. Once they learn about the speed and satisfaction offered by 60-second Hormel Compleats, they’re so amazed they let a few exclamatory words slip. Luckily, the microwave beeps are there to keep everything family friendly.

The campaign offers Hormel Compleats an authentic and unapologetic edge that speaks to those they serve and positions the brand as the fastest shelf-stable meal solution. With frozen meals taking over 5-minutes to cook, Hormel Compleats are faster than the competition. As a matter of fact, they’re Fast as Beep.

The new spots will run as both online video and social media.


Client: HORMEL® Compleats

Marketing Director: Nicole Behne

Brand Manager: Meghan Baumann

Brand Manager: Elias Constantine

Agency: BBDO Minneapolis

Chief Creative Officer, Worldwide: David Lubars

Executive Creative Director: Tim Mattimore

Creative Director: David Mackereth

Art Director: Alaina Peterson

Copywriter: Nick Tiso

Producer: Peter McLarnan

SVP Group Account Director: Ali Siviter

Account Director: Matt Mullin

Planning Director: Theo Schweitz

Production Company: Picrow

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