Smart: advert-body-2 by BBDO Berlin
- Location:
"With its tiny size and turning circle, when you want to weave your way through a busy city, you can’t choose better than a Smart."
BBDO Berlin's brief was to communicate this in a simple and charming way. So it took a simple metaphor to demonstrate this fact – threading a needle. Everybody knows how difficult this is to do – just like driving a big car through a busy city.
The creative highlight how a Smart can thread its way through London, Berlin and Paris by fitting through the gaps other cars can’t.
Credits
BBDO Berlin:
Chief Creative Officer: Wolfgang Schneider, Ton Hollander, Darren Richardson
ECD: Ton Hollander
Creative Managing Director: Kristoffer Heilemann
Creative Director: Fabiano Oliveira
Junior Art Director: Till Overwien
Junior Designer: Albert Pozo
Senior Copywriter: Mike Bayfield
Account Management: Steffen Günther (Account Director), Caspar Pongs (Junior Account Manager)
Agency Producer: Allison Markert
Art Buying: Eva à Wengen
Illustration: Carlo Stanga
