Supercell: advert-top-1 by Barton F. Graf
- Location:
New work for Supercell brings together the worlds of popular games Clash of Clans and Clash Royale for the biggest crossover between the two worlds to date.
A short animated film follows The Red King, gamers’ opponent in Clash Royale, as he leaves the Royale Arena and heads out into the Clash of Clans villages to put together his dream team of warriors to fight for him in the Arena.
The spot provides a basis for how overlapping characters from Clash of Clans end up fighting in the Clash Royale Arena, and paints the picture of the Arena as the premier entertainment in the land of Clash, similar to the Roman Coliseum. The spot plays off an important insight about one of the most fun and important parts of the Clash Royale game experience. Assembling the perfect deck (or team) of different characters is key to winning matches. There’s a lot of discussion in the community around deck strategy and which characters work best together.
There’s also several easter eggs hidden for the community in the different spots. This is the first time the personality of the Red King, the players adversary in Clash Royale, has been defined. The campaign features four spots.
Credits
Client: Supercell
Agency: Barton F Graf
Gerry Graf - CCO/Founder
Jeff Benjamin - ECD/Partner
Joey Ianno - Creative Director
Richard Langhorne - Copywriter
Zack Madrigal - Art Director
Zamile Vilakazi - Producer
Cameron Farrell - Producer
Josh Morse - Head of Integrated Production
Kate Faux – Group Account Director
Mike Andreozzi – Account Director
Julia Davis– Account Supervisor
Adelaide Smythe – Account Manager
Amanda Perring – Strategy Director
Quinn Morrissey – Strategist
Sara Kastner - Project Manager
PSYOP
NY:
Director: Borja Pena
Executive Producer: Shannon Alexander
Producer: Alena McDougal
3D Lead / Technical Director: Liam Griffin
Animation Director: Ryan Moran
2D Lead Compositor: Sang Lee
LA:
Director: Trevor Conrad
Executive Producer: Amanda Miller
Producer: Jamie Pastor
3D Lead / Technical Director: Jane Byrne
Animation Director: Jean-Dominique Fievet
2D Lead Compositor: Austin Brown
Butter Music & Sound
Andrew Sherman - Composer
Kristin Kuriashi - Producer
Ian Jeffreys - Executive Producer
Heard City - Audio Mix
Evan Mangiamele - Engineer
Elizabeth McClanahan - Engineer