New York-based indie advertising agency Barker has launched a new campaign repositioning Parx Casino as a large-scale entertainment destination serving Pennsylvania, New York and New Jersey. The 'What A Night' campaign, launching in TV, outdoor, print, and digital, unveils the casino’s $50m expansion, including two new restaurants and a live performance venue, 'Xcite Center.'
Creative from the campaign touts taglines like “The Perfect Cut” and “Your Tables Await” – referring to their live gaming tables as well as the new restaurants.
The expansion will feature two new restaurants: an old-school pizza restaurant and the Liberty Bell Gastropub, as well as a new poker room and a 1,500-seat entertainment venue, with state-of-the-art lighting and sound system. The new Xcite Center draws major performers including Rascal Flatts, Third Eye Blind, Chicago, and comedians like Dane Cook.
“Barker is excited to be working with Parx Casino for the second time around,” said John Barker, founder and chief idea officer, Barker. “Our previous campaign saw tremendous success. We increased sales by 61% among out of market consumers and the campaign was named number one in the casino industry by the AGA Awards. We’re looking forward to seeing strong ROI with ‘What a Night’.”
Client: Parx Casino