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Credit Karma: Get Knowing by Argonaut

Agency: Argonaut
Date: May 2017
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Argonaut has created a new tagline and campaign for Credit Karma in hopes of making consumers aware of the fact that the site does more than just provide free credit scores. Called 'Get Knowing,' the campaign's three spots use humor to illustrate the breadth of Credit Karma's capabilities and tools. For example, in one spot, a woman driving through a hurricane explains that it's not the storm that is scaring her, but rather the fact that her car dealer "jacked up" her interest rate. She concludes the spot by telling viewers that Credit Karma helped her refinance her loan and save money.

Credits

Chief Creative Officer – Hunter Hindman

Chief Creative Officer – Rick Condos

CEO – Robert Riccardi

Head of Strategy – Max Heilbron

Head of Brand Management – Katie Miller

Head of Production – Topher Lorette

Strategy Director – Warwick Heathwood

Communications Strategist – Brian Olsen

Group Brand Director – Robert Woods

Brand Manager – Lauren Martinez

Associate Creative Director – Matt Kelsen

Associate Creative Director – Zack Fagin

Art Director – Jodi Duncan

Copywriter – Andy Whalen

Producer – Tyler Neely

Prod Co - Biscuit

Director - Matt Dilmore

DP - Bryan Newman

Prod Co EP - Rick Jarjoura

Line Producer - Carr Donald

Music House - Barking Owl Sound

Music House Creative Director - Kelly Bayett

Music House Producer - Ashley Benton

Edit House - Beast

Editor - Brian Lagerhausen

Edit EP - Jon Ettinger, Tracy Coleman

VFX - Allied

VFX EP - Lori Joseph, Gordon Wittmann

Graphics - Brand New School

Graphics HP - Amy Russo

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