Credit Karma: Get Knowing by Argonaut
- Location:
Argonaut has created a new tagline and campaign for Credit Karma in hopes of making consumers aware of the fact that the site does more than just provide free credit scores. Called 'Get Knowing,' the campaign's three spots use humor to illustrate the breadth of Credit Karma's capabilities and tools. For example, in one spot, a woman driving through a hurricane explains that it's not the storm that is scaring her, but rather the fact that her car dealer "jacked up" her interest rate. She concludes the spot by telling viewers that Credit Karma helped her refinance her loan and save money.
Credits
Chief Creative Officer – Hunter Hindman
Chief Creative Officer – Rick Condos
CEO – Robert Riccardi
Head of Strategy – Max Heilbron
Head of Brand Management – Katie Miller
Head of Production – Topher Lorette
Strategy Director – Warwick Heathwood
Communications Strategist – Brian Olsen
Group Brand Director – Robert Woods
Brand Manager – Lauren Martinez
Associate Creative Director – Matt Kelsen
Associate Creative Director – Zack Fagin
Art Director – Jodi Duncan
Copywriter – Andy Whalen
Producer – Tyler Neely
Prod Co - Biscuit
Director - Matt Dilmore
DP - Bryan Newman
Prod Co EP - Rick Jarjoura
Line Producer - Carr Donald
Music House - Barking Owl Sound
Music House Creative Director - Kelly Bayett
Music House Producer - Ashley Benton
Edit House - Beast
Editor - Brian Lagerhausen
Edit EP - Jon Ettinger, Tracy Coleman
VFX - Allied
VFX EP - Lori Joseph, Gordon Wittmann
Graphics - Brand New School
Graphics HP - Amy Russo
