Apple: Memoji Grammy films

Last year, Apple entertained music fans around the globe with the unexpected debut of Animoji music videos during the 60th Grammy Awards broadcast. This year, Apple Music is continuing to bring music fans closer to the artists they love with a Memoji Grammy Awards takeover, celebrating some of the biggest artists of the year in a way only Apple can.

On Feb. 10, in celebration of 'Music’s Biggest Night', Apple Music is teaming up with three of the industry’s hottest artists to create bespoke Grammy Awards films starring double Grammy-nominated artist Ariana Grande, Florida Georgia Line and Khalid. The three films will make their television debut during the live broadcast and will feature tracks from each artist: the chart-topping 7 Rings by Ariana Grande; the brand new song Talk by Khalid that debuted yesterday; and beloved fan-favorite Simple by Florida Georgia Line. Surrounding the Grammy Awards in Los Angeles, OOH images featuring Ariana Grande, Kacey Musgraves, H.E.R. and more will adorn the buildings around the Staples Center.

Apple Music is music’s biggest fan offering more than 50m songs, thousands of playlists and daily recommendations. The platform brings music fans closer to the artists they love and this year’s Grammy Awards takeover exemplifies that in a big way. In addition to watching the films in the Apple Music platform, fans can also learn more about their favorite artists in the dedicated Grammy Awards room within the app.