Mazda: advert-top-1 by Antidote
- Location:
Antidote has created a series of idents for Mazda that celebrate its Film4 sponsorship.
The idents are part of Mazda’s new sponsorship of the 9pm film on Film4. Building on Mazda’s Drive Together campaign, this is a celebration of those memorable roadtrips shared with family and friends. Whether it’s everyone singing along to the family favourites or seeing the kids drawing on the misty windows, these idents are dedicated to the delight found in everyone coming together. All are set against the backdrop of the Scottish countryside.
Two sets of idents, totalling 20 different executions, have been made for the flagship 9pm film on Film4 with the Mazda CX-5 and Mazda MX-5 RF as heroes. There are also three 20-second edits which will run as part of a digital pre-roll campaign on All4, Channel 4’s video-on-demand service. The idents will run every day at 9pm for a year, as part of a two-year sponsorship.
Credits
Brand: Mazda Motors UK
Marketing Director: Claire Andrews
Marketing Communications Manager: Kim Crawford
Social Media & Content Manager: Heather McKim
Creative Agency: Antidote
Executive Creative Director: Tim Ashton
Creative: Toby Derham
Strategy Director: Chris Ridd
Client Services Director: Mike Grumbridge
Account Manager: Gemma Blake
Agency Producer: Emma Smalley
Media Agency: Mindshare
Director: Tom Barbor-Might
Production Co: Carnage
Producer: Neil Edson
Post Production: Coffee & TV
Sound Design: SNK
