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The Outside Project: The Coming Out Kit by AMV BBDO

Agency: AMV BBDO
Date: Jul 2018
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What would you put in a ‘coming out’ kit? Confetti and glitter? A bottle of champagne to celebrate?

How about a sleeping bag and some warm clothes for life on the street? Because once the drums and the dancing of London Pride had died down, not everyone could go home: one in four homeless people in the UK are LGBTIQ+.

This campaign for The Outside Project, by AMV BBDO, confronts Pride revellers with the reality of homelessness - and existing LGTBQ+ discrimination - in the UK.


Client: Carla Ecola, The Outside Project Founder and Director

Creatives: Gina Kelly (Art Director), Olga Pope (Copywriter) AMV BBDO

Creative Direction: Toby Allen, Jim Hilson AMV BBDO

Design and Art Direction: Marco Ammannati AMV BBDO

Director: Ciaron Craig (Freelance)

Editor: Alex Fletcher (Freelance)

Film Producer: Kieran Sadler AMV BBDO

Production assistant: Jake Bogira AMV BBDO

Senior Art Producer: Jaki Jo Hannan AMV BBDO

Photographer: Wilson Hennessy

Photographer’s agent: Paul Cowen (Horton-Stephens)

Project manager: James Osborn AMV BBDO

Printing company: Wahooti