What would you put in a ‘coming out’ kit? Confetti and glitter? A bottle of champagne to celebrate?
How about a sleeping bag and some warm clothes for life on the street? Because once the drums and the dancing of London Pride had died down, not everyone could go home: one in four homeless people in the UK are LGBTIQ+.
This campaign for The Outside Project, by AMV BBDO, confronts Pride revellers with the reality of homelessness - and existing LGTBQ+ discrimination - in the UK.
Client: Carla Ecola, The Outside Project Founder and Director
Creatives: Gina Kelly (Art Director), Olga Pope (Copywriter) AMV BBDO
Creative Direction: Toby Allen, Jim Hilson AMV BBDO
Design and Art Direction: Marco Ammannati AMV BBDO
Director: Ciaron Craig (Freelance)
Editor: Alex Fletcher (Freelance)
Film Producer: Kieran Sadler AMV BBDO
Production assistant: Jake Bogira AMV BBDO
Senior Art Producer: Jaki Jo Hannan AMV BBDO
Photographer: Wilson Hennessy
Photographer’s agent: Paul Cowen (Horton-Stephens)
Project manager: James Osborn AMV BBDO
Printing company: Wahooti