Rihanna is back with a star-studded sultry campaign to promote her upcoming Savage x Fenty fashion show, which will be streamed exclusively on Amazon Prime this Friday. The billionaire songstress teased fans with a clip posted to Twitter last night to hype up viewers and showcase the lingerie line in an unconventional way through music and dance performances.
During the minute-long trailer, we see the We Found Love singer and her army of models ride elevators to the top of a huge skyscraper and then glamorously make the city their own with Helena’s Do It To ’Em playing softly in the background.
The seductive spot features the likes of supermodel Joan Smalls, pop sensation Normani, model Gigi Hadid and actress Thuso Mbedu. Now in its third year, the annual Savange x Fenty show doesn’t shy away from pushing the boundaries of what a fashion show typically entails, and this new campaign has reinvented the norm all over again.