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Chambord: Just add Chambord by Aesop

Agency: Aesop
Client: Chambord
Date: Jul 2016
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The creative for the Just Add Chambord campaign shows a glass of sparkling wine being transformed into the Chambord Royale – a cocktail made simply by topping up sparkling wine with Chambord Black Raspberry Liqueur; topped off with a raspberry.

The campaign sits under the global Because No Reason brand platform, and provides a call to action for consumers. There are also seasonal variations to support the key periods for both sparkling wine and sales of Chambord – Valentine’s Day, Mother’s Day, Easter and summer. The campaign is available to on trade partners to use in their outlets digitally or in print.


Creative Director: Martin Grimer

Art Director: Simon Diss

Copywriter: Jamie Putnam

Additional Credits: Client Services Director: Kirsty Owens

Planner: Vicky Noble

Design and Artwork: Richard Petiford