The creative for the Just Add Chambord campaign shows a glass of sparkling wine being transformed into the Chambord Royale – a cocktail made simply by topping up sparkling wine with Chambord Black Raspberry Liqueur; topped off with a raspberry.
The campaign sits under the global Because No Reason brand platform, and provides a call to action for consumers. There are also seasonal variations to support the key periods for both sparkling wine and sales of Chambord – Valentine’s Day, Mother’s Day, Easter and summer. The campaign is available to on trade partners to use in their outlets digitally or in print.
Creative Director: Martin Grimer
Art Director: Simon Diss
Copywriter: Jamie Putnam
Additional Credits: Client Services Director: Kirsty Owens
Planner: Vicky Noble
Design and Artwork: Richard Petiford