Yakult: advert-body-2 by ADK

Yakult Singapore is celebrating Olympic swimmer and Singaporean Joseph Schooling's association with the brand since his childhood in its latest campaign.

According to Joseph Schooling's mother, May Schooling, her family has been engaging Yakult home delivery service since Joseph was a boy. The campaign titled 'Billions Strong' conceptualised by ADK Singapore features Joseph's journey since his childhood days when he would wake up early for his swimming classes and how his parents always supported him by accompanying him for practice and matches. The film also highlights Joseph relocating to US for training and getting homesick there but despite that always working to achieve his dream of winning an Olympic medal.

Joseph recently bagged two individual gold medals, and two relay bronze medals at the 18th Asian Games.