UCLan: advert-body-2 by Access

‘Together’ is an uplifting and inclusive advertising campaign developed by Access for the University of Central Lancashire (UCLan) specifically to drive 2019 undergraduate recruitment, especially among a Gen Z audience.

The campaign was built on insights from extensive research into Generation Z - a hyper-connected group of digital natives who seek authenticity and relevance from brands. The creative hones in on the power of inclusivity and shared experiences and draws upon real-life visuals from all aspects of university life at UCLan.

The creative was developed for cinema, outdoor, print, radio and digital formats. The 60-second cinema ad features Ella Eyre’s hit song Together, chosen to capture the energy, dynamism and essence of the University.

Ruth Connor, Executive Director for Strategic Marketing at UCLan said: “This campaign is an exciting departure from traditional undergraduate recruitment initiatives. It is fresh, honest and meaningful and truly communicates the sense of community that underpins everything that we stand for at UCLan.