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Alzheimer’s Research UK: Share the Orange by Aardman Animations

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Breaking Bad star calls on nation to #ShareTheOrange to get people thinking differently about condition

Acclaimed actor, writer, producer, director and author, Bryan Cranston, is calling on people to share a new thought-provoking film for the UK’s leading dementia research charity, Alzheimer’s Research UK. Created by Aardman Animations and starring Bryan, the campaign confronts misunderstanding around dementia – using nothing more than an orange.

Bryan, who lost his mother Audrey ‘Peggy’ Sell to Alzheimer’s disease in 2004, is supporting the latest chapter in the charity’s award-winning #ShareTheOrange campaign.

At the centre of the two-minute film, which uses a blend of film, stop-motion and CGI animation, is an orange that gradually strips away to demonstrate how the diseases that cause dementia, most commonly Alzheimer’s, physically attack the brain.

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