Explore the best creative works

Alzheimer’s Research UK: Share the Orange by Aardman Animations

Your Vote
4/5
Overall Rating
5/5
Opps, please vote again
14 votes

Breaking Bad star calls on nation to #ShareTheOrange to get people thinking differently about condition

Acclaimed actor, writer, producer, director and author, Bryan Cranston, is calling on people to share a new thought-provoking film for the UK’s leading dementia research charity, Alzheimer’s Research UK. Created by Aardman Animations and starring Bryan, the campaign confronts misunderstanding around dementia – using nothing more than an orange.

Bryan, who lost his mother Audrey ‘Peggy’ Sell to Alzheimer’s disease in 2004, is supporting the latest chapter in the charity’s award-winning #ShareTheOrange campaign.

At the centre of the two-minute film, which uses a blend of film, stop-motion and CGI animation, is an orange that gradually strips away to demonstrate how the diseases that cause dementia, most commonly Alzheimer’s, physically attack the brain.

By continuing to use The Drum, I accept the use of cookies as per The Drum's privacy policy