Dropbox: advert-body-2 by 72andSunny Los Angeles

In today’s connected environment, the workplace has a multitude of distractions from constant text messages, emails, notifications and multiple documents ranging from spreadsheets to presentations -- it can cause efficiency and productivity to suffer. Research has shown that interruptions make up about 28% of our workday and it takes employees approximately 23 minutes to refocus afterwards. In light of these challenges, Dropbox is on a mission to design a more enlightened way of working.

A new campaign finds Dropbox, in partnership with 72andSunny Los Angeles and Mediahub NY, highlighting how teams can benefit from a more “enlightened” way of working.

With the launch of this new campaign, Dropbox speaks to their audience by showing them a metaphorical depiction of teams in sync, in flow, and what happens to their work when they’re not -- specifically one building a bridge in space. It also showcases Dropbox Paper, Smart Sync, and Team Spaces, which help teams find their flow — while spotlighting the evolution of the brand.

Beginning today, the campaign will run online, in social, and in select outdoor billboards and television programming.