Barilla: advert-body-3 by 72andSunny Amsterdam
- Location:
Roger Federer, one of the greatest tennis players in the world, is exchanging his racket for an apron as he meets his match in Barilla’s new global advertising campaign ‘Masters of Pasta’. Federer is undeniably a master in the court, but can he learn how to cook the perfect pasta?
In ‘Masters of Pasta’ we watch Federer become the apprentice as he heads into the kitchen for his first cooking lesson. His master and adversary is award-winning and Michelin-starred chef Davide Oldani, recognised for his contemporary Italian cuisine and endless love for an al dente plate of pasta.
Directed by Mark Hoffman, the fast-paced visual feast portrays the tense yet humorous relationship between Oldani and Federer as together they master the perfect Spaghetti al Pomodoro. This is the first campaign featuring Roger Federer as its brand ambassador and the first work created with 72andSunny Amsterdam, Barilla’s global creative agency.
‘Masters of Pasta’ is launching in more than 40 countries worldwide, including the USA, Australia, Japan, Italy, Germany and France. The campaign includes TVC, online, social media content, OOH and DOOH. The anthem film was revealed on Roger Federer’s social channels, following a series of teasers released by Oldani and Federer.
Credits
Guido Barilla - Chairman - Barilla
Luca Barilla - Deputy Chairman - Barilla
Paolo Barilla - Deputy Chairman - Barilla
Claudio Colzani - CEO - Barilla
Carlo Mereghetti - CMO - Barilla
Elena Tabellini - V.P. - Global Category Brand Development & Innovation - Barilla
Andrea Malservisi - Senior Marketing Manager - Barilla
Marcello Manici - Head of production - Barilla
Laura Trinca Colonel - Media, Advertising Production & Procurement Manager / Region Americas and AAA - Barilla
Carlo Cavallone - Executive Creative Director - 72andSunny Amsterdam
Stuart Harkness - Executive Creative Director - 72andSunny Amsterdam
Richard Harrington - Director of Design - 72andSunny Amsterdam
Wendy Richardson - Senior Designer - 72andSunny Amsterdam
Ben Everitt - Senior Designer - 72andSunny Amsterdam
Benn Sutton - Senior Writer - 72andSunny Amsterdam
Tracey Lee - Director of Strategy - 72andSunny Amsterdam
Director of Communications Strategy - Simon Summerscales - 72ndSunny Amsterdam
Jack Allen - Group Brand Director - 72andSunny Amsterdam
Gaia Rossetti - Brand Manager - 72andSunny Amsterdam
Maëlle Aubault - Brand Coordinator - 72andSunny Amsterdam
Stephanie Oakley - Director of Production - 72andSunny Amsterdam
Jennifer Cursio - Sr Film Producer - 72andSunny Amsterdam
Matt Marty - Sr Interactive Producer - 72andSunny Amsterdam
Sabina Gorini - Sr Business Affairs Manager - 72andSunny AmsterdamMark Hoffman - Director - BRW Filmland
Sebastian Pfaffenbichler - Director of Photography - BRW Filmland
Liza Fisher - Production Manager - BRW Filmland
Luca Orlando - Producer - BRW Filmland
Sam Gunn - Editor - Whitehouse
Aaron Reynolds / Randall Macdonald - Sound Designer/Mixer - Wave
Music Company - Quiet Please
Yves Delforge / Kyle Obley - Sr Flame Artist - Glassworks Simon Bourne - Colourist - The Framestore
Lauren Loftus - VFX Producer - Glassworks
Carlos Serrao - Photographer
Matt Nicolson - Visual Artists Agent
Nili Zadok - Sr Print Producer - 72andSunny Amsterdam
Loupe Imaging Amsterdam B.V. - Retouching
