Channel 4 has launched 'Altogether Different', a brand marketing campaign that celebrates what makes the broadcaster distinct. It has been devised to remind viewers what the programmer stands for at the launch of its Future4 strategy last year.
This new film will air across Channel 4’s linear, digital and social channels and illustrates how Channel 4 celebrates difference in an entertaining, inclusive way, reflecting the diversity of the whole of the UK through a broad range of impactful public service content.
The compilation of much-loved Channel 4 shows marks an important first step of a longer term campaign that will be followed by a conceptual campaign fronted by famous Channel 4 faces later this year.
Zaid Al-Qassab, chief marketing officer Channel 4 said: “Channel 4 is Altogether Different in many wonderful ways - with our unique public service remit at the heart of everything we do, combined with a clear purpose to create change through entertainment.
“As part of our Future4 strategy, last year we set out a clear intention to relaunch the Channel 4 brand and this new film marks an important first step a longer term campaign reminding viewers that Channel 4 is the destination for diverse, alternative, British content that they love – we’re excited to reveal even more later this year.”
Chief Marketing Officer Zaid Al-Qassab
Marketing Director Amber Kirby
Head of Brand & Partnerships Matt Berry
Marketing Lead, Brand Simi Murthy,
Marketing Executive Bethan Wotton
Executive Creative Director Lynsey Atkin
Deputy ECD Eoin McLaughlin
Senior Director Alex Boutell
Senior Designer Aimi Awang
Head of Production Lisa Green
Executive Producer Shannane Lane
Campaign Producer Fiona Wright
Senior Project Manager Olivia Emmerson
Junior Producers Eleanor Hindson & Max Williamson
Music Manderlay Music
Post Production Giant Owl
Executive producer Jack Byrne
Editor Ian Ashford