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Channel 4: Altogether Different by 4Creative

Agency: 4Creative
Client: Channel 4
Date: Jul 2021
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Channel 4 has launched 'Altogether Different', a brand marketing campaign that celebrates what makes the broadcaster distinct. It has been devised to remind viewers what the programmer stands for at the launch of its Future4 strategy last year.

This new film will air across Channel 4’s linear, digital and social channels and illustrates how Channel 4 celebrates difference in an entertaining, inclusive way, reflecting the diversity of the whole of the UK through a broad range of impactful public service content.

The compilation of much-loved Channel 4 shows marks an important first step of a longer term campaign that will be followed by a conceptual campaign fronted by famous Channel 4 faces later this year.

Zaid Al-Qassab, chief marketing officer Channel 4 said: “Channel 4 is Altogether Different in many wonderful ways - with our unique public service remit at the heart of everything we do, combined with a clear purpose to create change through entertainment.

“As part of our Future4 strategy, last year we set out a clear intention to relaunch the Channel 4 brand and this new film marks an important first step a longer term campaign reminding viewers that Channel 4 is the destination for diverse, alternative, British content that they love – we’re excited to reveal even more later this year.”


Chief Marketing Officer Zaid Al-Qassab

Marketing Director Amber Kirby

Head of Brand & Partnerships Matt Berry

Marketing Lead, Brand Simi Murthy,

Marketing Executive Bethan Wotton

Executive Creative Director Lynsey Atkin

Deputy ECD Eoin McLaughlin

Senior Director Alex Boutell

Senior Designer Aimi Awang

Head of Production Lisa Green

Executive Producer Shannane Lane

Campaign Producer Fiona Wright

Senior Project Manager Olivia Emmerson

Junior Producers Eleanor Hindson & Max Williamson

Music Manderlay Music

Post Production Giant Owl

Executive producer Jack Byrne

Editor Ian Ashford

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