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Agency: 215 McCann
Date: Mar 2018
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215 McCann’s premiere campaign for the San Francisco Giants has some of the team’s stars imagining what their lives would be like if they weren’t professional baseball players.

On the team’s 60th Anniversary in San Francisco, the Giants’ ‘It Doesn’t Get More SF’ campaign highlights the team’s place both in San Francisco’s history and modern culture. The brand campaign includes outdoor elements and five 30-second spots under the banner of ‘If I Weren’t a Player.’ Each spot features a different Giants team member contemplating how their lives would be different if they weren’t on the team.

Brandon Crawford would be a professional fan. The spot shows him as an associate manager of a local health food store as well as being a die-hard SF baseball fan. Joe Panik would still have been a success, as the founder of a San Francisco tech startup with a best-selling autobiography who cuts off calls with investors to be a proud Giants fan.

The bearded Hunter Pence would be a multi-dimensional artist, including an experimental musician, painter and sculptor who works with Giants memorabilia to create sculptures.

Buster Posey, rather than crushing baseballs at the plate, would be serving plates in a different fashion as a famed Bay Area chef who finds culinary inspiration at the team’s AT&T Park.

Andrew McCutchen's alternate life is as a physical education teacher at a middle school.

Credits

Agency: 215 McCann

Client: San Francisco Giants

EVP, Business Operations: Mario Alioto

VP, SFG Productions: Paul Hodges

VP, Marketing & Advertising: Danny Dann

VP, Brand Development and Digital Media: Bryan Srabian

VP, Creative Services and Visual Identity: Nancy Donanti

Sr. Marketing & Advertising Project Manager: Kara Gilmore

Production Company: Avocados and Coconuts

Executive Producer: Dalia Burde

Producer: Rachel Serada Barth

Production Manager: Bijan Rafie-Tari

Director: Brandon Loper

Director of Photography: Donavan Sell

VFX: Everson Digital

Flame Artist: Mark Everson

Sound Design: 740 Sound

President & Executive Producer: Scott Ganary

Producer: Jeff Martin

Sound Designer: Chris Pinkston

Music: Stock Music

Crawford: APM

McCutchen: FirstCom

Panik: FirstCom

Pence: APM

Posey: FirstCom

Mix: One Union Recording

Senior Engineer: Eben Carr