Microsoft and Minecraft: advert-body-2 by 215 McCann
- Location:
Ahead of the launch of Minecraft’s new Super Duper Graphics Pack early next year, Super Duper will make its debut in musical form with 'The Super Duper Minecraft Musica'” during Minecon Earth. The musical number stars Melissa Benoist (Supergirl, Glee) as she discovers the exciting, new world of Super Duper graphics in Minecraft. The music itself was written and composed by Tony Award and Pulitzer Prize-winner Tom Kitt (Next to Normal, Bring It On musical) in partnership with 215 McCann and Minecraft.
The long-form musical piece will debut during the first half of Minecon Earth, the yearly Minecraft convention that garners millions of viewers. The event is a community celebration of the game, and also announces the biggest updates and information about Minecraft in the year ahead. Due to the excitement around “The Super Duper Minecraft Musical,” Minecraft commissioned Tom Kitt to create a song that will act as the finale of the event, to be performed by Minecon Earth host Will Arnett and Mojang’s very own Lydia Winters.
Credits
Client: Microsoft / Minecraft
Taylor Smith
Fergus Lynch
Jessica Freeman
Lydia Winters
Nicolette Suraga
Markus Toivonen
Agency: 215 McCann
Chief Creative Officer: Scott Duchon
Creative Director: Neil Bruce
Director of Integrated Production: Alex Spahr
Producer: Sarah Sweeney
Director of Business Affairs: Mary Beth Barney
Business Director: Peter Goldstein
Account Director: Drew Porter
Senior Account Executive: Sam Brody
Director of Strategy: Brian Wakabayashi
Strategy Director: Cassidy Wilber
Production Company: Psyop
Director: Kylie Matulick, Todd Mueller
Managing Director: Neysa Horsburgh
Head of Productions: Drew Bourneuf
Executive Producer: Christine Schneider
Producer: Nick Read
Associate Producer: Jacob Markson
Lead Technical Director: Jane Byrne
2D Supervisor: Lane Jolly
Designer: Paul Cayrol, Kenneth Lee, Luke Lucas, Chris Martin, Andrew Park, Marc Samson, Sylvain Sarrailh, Kenesha Sneed, Robin Thompson
VFX: Mathew Rotman, Ryan Hurd, Lorenzo Silano,
Previz Artist: Dan Vislocky, Jack Anderson, Kevin Phelps, Jean - Dominique Fievet
Modeler: Scott Denton, Elias Glasch, Greg Mawicke, Diego Melgar
Texture Artist: Jenny Yang
Rigger: Nelio Naut, Josh Sobel
Lighter: Jane Byrne, Michael Johnson, Joey Sila, Alan Yang
3D Animation Lead: Will Kistler
3D Animator: Jayant Kumar, Tarun Lakshminarayanan, Melik Malkasian, Kevin Phelps, Jasmin Segarra, Alan Yang
Compositor: Krystal Chinn, Lane Jolly, Brendan Smith, Danny Song
Flame Artist: Adam Flynn, Sam Shiflett
Matte Painter: Andrew Park
Storyboard Artist: Finlay Britton, Max Forward, Tristyn Pease
Editor: Brett Nicoletti
Assistant Editor: Rob Cavedo
Live Action Production Company: Psyop
Directors: Todd Mueller & Kylie Matulick
EP/Head of Production: Monica Reimold
Producer: Trevor Allen
DP: Crille Forsberg
Production Designer: Martin Krejzlík
Minecraft Set Production: Block Works
“Super Duper (World That Waits)” written by Tom Kitt
©2017 Tom Kitt Music (BMI), all rights administered by Warner-Tamerlane Publishing Corp., All rights reserved.
Music Production: The Practice Worldwide
Producers: Ali Theodore and Anthony Mirabella
Recording Studio: One Union Recording
Senior Engineer: Matt Zipkin
Producer: Lauren Mask
Recording Studio: LIME Studios
Audio Mixer: Jeff Malen
Producer: Kayla Phungglan
Executive Producer: Susie Boyajan
