Cox Communications, the largest private telecom company in America, has launched ‘Grandstories’ just in time for Grandparent’s Day, on Sunday 8 September. The initiative brings grandparents closer to their grandkids by teaching them how to make stronger connections with the people who matter most using social media.
‘Grandstories’ reinforces Cox’s new brand positioning- ‘Bringing Us Closer’ - by demonstrating how broadband connectivity is most powerful when it creates more human connection. The work was developed by180LA for Cox Communications.
Cox launched their new brand positioning in November 2018, with a focus on enabling more human connection. The company’s new tag line 'Bringing Us Closer' is rooted in a belief that life is better when we people truly connect. In a society where online connectivity has often replaced genuine connection, Cox Communications is looking for new ways to inspire people to both reflect upon, and strengthen, the human bonds in their lives and communities.
Client: Cox Communications
Campaign Title: Grandstories
Agency Location: Los Angeles, CA
CCO: Al Moseley
Group Creative Directors: Jason Rappaport and Mike Bokman
Copywriter: Eric Scott, Will Sands
Art Director: Robison Mattei
Head of Production: David Emery
Producer: Michael Quinones
Group Account Director: Andrea Goldman
Senior Account Manager: Morgan Theis
Strategy Director: Maggie Speciale
Social Strategist: Lauren Murphy
Director of Photography: Daniel Hollis
Story Producer: Carlin Cwik
Executive Producer: Cedric Troadec of Etcetera
Director: Mike Bokman
Editorial Company: Therapy
Editor: Ken Mowe
Audio Record & Mix: Therapy