Cox Communications: Grandstories by 180LA

Agency: 180LA
Date: Sep 2019
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Cox Communications, the largest private telecom company in America, has launched ‘Grandstories’ just in time for Grandparent’s Day, on Sunday 8 September. The initiative brings grandparents closer to their grandkids by teaching them how to make stronger connections with the people who matter most using social media.

‘Grandstories’ reinforces Cox’s new brand positioning- ‘Bringing Us Closer’ - by demonstrating how broadband connectivity is most powerful when it creates more human connection. The work was developed by180LA for Cox Communications.

Cox launched their new brand positioning in November 2018, with a focus on enabling more human connection. The company’s new tag line 'Bringing Us Closer' is rooted in a belief that life is better when we people truly connect. In a society where online connectivity has often replaced genuine connection, Cox Communications is looking for new ways to inspire people to both reflect upon, and strengthen, the human bonds in their lives and communities.

Credits

Client: Cox Communications

Campaign Title: Grandstories

Agency: 180LA

Agency Location: Los Angeles, CA

CCO: Al Moseley

Group Creative Directors: Jason Rappaport and Mike Bokman

Copywriter: Eric Scott, Will Sands

Art Director: Robison Mattei

Head of Production: David Emery

Producer: Michael Quinones

Group Account Director: Andrea Goldman

Senior Account Manager: Morgan Theis

Strategy Director: Maggie Speciale

Social Strategist: Lauren Murphy

Director of Photography: Daniel Hollis

Story Producer: Carlin Cwik

Executive Producer: Cedric Troadec of Etcetera

Director: Mike Bokman

Editorial Company: Therapy

Editor: Ken Mowe

Audio Record & Mix: Therapy

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ING: Give Me Something Good by VCCP

Added 06 December 2019
Agency: VCCP
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