The Drum Awards for Marketing - Entry Deadline

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Client: Dogs Trust
Date: Jul 2017
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Independent creative agency 18 Feet & Rising has launched a new through-the-line ad campaign for the UK’s largest dog welfare and rehoming charity, Dogs Trust.

The TVC, titled Little Balloon Doggy, was born out of the sad truth that dogs are waiting at rehoming centres for longer than ever before. Tapping into Dogs Trust’s wider ambition to change perceptions of rescue dogs in the UK, encouraging the dog loving public to think about rescuing a dog before they buy, the campaign shows that rescue dogs come in all shapes and sizes, but that they have one thing in common – they’re just waiting for that ‘Special Someone’ who knows that ‘a dog is for life’.

The national launch follows the successful Now Here campaign for Dogs Trust, Evesham. Embracing the charity’s upbeat philosophy and unadulterated love of all things dog, Now Here consisted of bold, energetic TV, print and digital, and resulted in the highest website traffic the Rehoming Centre has ever seen, with more than 50% uplift; and an increase of 42% in centre footfall.



Nick Daniel – Marketing Director - Dogs Trust

Natalie Mooney – Marketing Officer - Dogs Trust

Alexandra Jackson – Marketing Assistant - Dogs Trust


Anna Carpen - Executive Creative Director - 18 Feet & Rising

Louis Jopling - 18 Feet & Rising

Oli O’Neill - Creative - 18 Feet & Rising


Rob Ward - Business Director - 18 Feet & Rising

Andrew Barnard - Senior Account Manager - 18 Feet & Rising

Emma French - Agency Producer - 18 Feet & Rising

Julia Methold - Head of Production

Lewis O’Brien - Assitant Producer - 18 Feet & Rising

Sam Barcham - Designer

Andy Brook - Head of Studio

Media Company:

The 7 Stars


Production Company: Another Film Company

Director: Steve Reeves

Producer: Tim Marshall

Editor: Scot Crane – The Quarry

Post-production: Electric Theatre Collective

Audio: Munzie - Grand Central

OOH / Digital:

Stephen Agnew - Director

Lundi Shackleton - Producer

Martin Bridge - Editor

Post-production: Zone

Martin Phelps - Photographer