Britvic: advert-body-1 by 101
- Location:
R. White’s makes an advertising return after more than 30 years. The iconic brand has had a thorough overhaul including new packaging design, development of new flavours and renewed distribution.
Rather than looking back, a new print campaign playfully dismisses the brand's history and slaps big, brash headlines over black and white photography from the archives.
Credits
Client
Bruce Dallas | Brand Director, Britvic
Ray Patterson | Marketing Manager, Britvic
101
ECD | Augusto Sola & Mark Elwood
Creative Director | Joe Bruce
Creatives | Serhan Asim & Jack Willoughby
Head of Design | Dave Allen
Designers | Jim Ward, Matt Bryce
Creative Producer | Luke Judlin
Planner | Joe Smith
Business Leader | Victoria Ellis
Account Director | Maurice Pfister
Account Manager | John Stowell
Production
Art Buyer | Tanja Adams
Production | Another Productions
Retouchers | Smoke & Mirrors
