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Helen Normoyle, marketing director of Boots UK, in conversation with The Drum’s consulting editor, Sonoo Singh, talks about the type of society and the kind of retail likely to emerge out of this pandemic.
2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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