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We have seen more change in the last four months, than the preceding four years. Fighting for survival has meant clear goals, focused teams, rapid decision making & innovation have replaced corporate bureaucracy and risk avoidance across many organisations. But as Asia emerges from ‘fight mode’ ahead of the rest of the world, Iris examines how these behavioural shifts will change the long term future of business.
2020 will see huge changes to our society, economy and undoubtedly our industry but our outlook is far from gloomy, the Can Do Festival represents the positive energy, innovation and creative thinking that makes the marketing community such a powerful force for good.
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