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Pic PR and CHD Living won at The Drum Awards for Social Purpose in the Best Response to Change category for its work on ’Adopt-A-Grandparent’.
Designed to pair isolated care residents suffering from loneliness with volunteers from across the globe, the campaign set out to create positive connections during the pandemic at a time when people needed them most.
Its goal was to provide emotional support through meaningful relationships: intergenerational friendships, connecting people with similar interests or simply the joy of interacting with someone new.
