With a celebrated career spanning agencies and inhouse—and currently Accenture CMCO—Jill Kramer advocates that the high level of rigor and creativity B2B brands bring externally to clients must now be applied internally to communications, and more importantly, to support and develop a company’s people and teams. That strategy is playing out with positive impact on diversity and talent and is also reflected in Accenture’s latest rebrand and purpose launch. In this new era, adopting respect for all stakeholders—internal, external, clients and people—is crucial for growth.