From 28th September -3rd October 2015, The Drum will be in Manhattan for the 12th annual New York Advertising Week.

As official media partners, we will of course cover every hot topic, trend and talking point to come from the week, posting up-to-the-minute stories every day online.

This year however, beyond our usual reporting duties, The Drum is involved in a fair few other exciting projects and events as well.

For more information on everything we’ll be getting up to, see below.

THE ADVERTISING WEEK NEW YORK HUB

28 Sept – 2 Oct

Our online hub is the digital centrepiece of our Advertising Week coverage. Sitting on the homepage of thedrum.com, it’s where you will find every news piece that we file over the week of the festival. Articles, thought pieces, video interviews and podcasts; the hub offers every kind of content to satisfy your Advertising Week fix. If you’re not attending the festival this year, this is the perfect way to follow from your desk!

Launching 28th September 2015

BEST OF THE DRUM – NEW YORK EDITION

28 Sept – 2 Oct

The Drum will be printing a special Advertising Week New York issue which will be available at all the main New York venues and for download at www.thedrum.com.

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LEARN FROM THE CURMUDGEONS

28 September, 1.00pm – 1.45pm

Liberty Theater

This session marks the launch of The Drum’s new video series, The Curmudgeon. Each episode will feature an advertising legend sharing their thoughts on today's industry. The first episode, featuring legendary ad-commentator Stuart Elliot will be released on the same day. And we’re kicking it off by gathering some ad industry legends together to share their collective opinions and wisdom. The session will be hosted by The Drum’s Editor at Large - and former advertising creative director - Dave Birss. Get ready for some home truths!

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HOW BRANDS CAN PARTICIPATE IN THE FUTURE OF TV

29 September, 12.30pm – 1.15pm

ADARA Stage at Times Center Hall

Learn from TV networks and platforms that are enabling brands to spend in different ways across TV. The Drum's Found Remote, the leaders in the future of TV will lead a session that includes major executives from the top TV networks and technology providers to uncover the opportunities in programmatic TV, OTT, social TV and the second screen.

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PLAN IT DAY NEW YORK

1 October, 9.00am – 6.00pm

The AOL Stage @ 11 Times Square

The Drum believes the marketing industry has the power to change the world. So we’re gathering the brightest minds in the industry together to tackle some important issues. Like getting MTV’s youth audience to tackle sexual inequality. And helping Belkin and Coder Dojo connect kids in Cuba with kids in America. This is all about coming up with ideas to solve some big issues. We’ll then be bringing the best solutions to life on Day It Day in November. And using our collective skills to make the world a little bit better.

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