The Rise of Digital and Video Content
Movidiam intro report: Consumer appetite for digital content is growing but whereas once advertising agencies had months to plan and execute a quality TV ad, now they not only have to produce multiple executions but often with limited resources, specialist skills, and budgets. So how can agencies meet the growing demand for digital content?
The Drum, in association with Movidiam - a professional global network, marketplace and project management platform – interviewed industry leaders to explore how agencies are tackling modern video and digital content creation while still using traditional advertising production models.
The report explores the challenges faced by agencies in this digital era and how they are adapting to emerging trends and technologies in the industry such as Virtual Reality and livestreaming video. It also contains ten recommendations on how to tackle modern video and digital content creation.
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