Zaid Al-Zaidy

ZA

Founder and chief executive officer

The Beyond Collective
How agencies can prove value to clients wrestling with short-termism and uncertainty
Opinion

How agencies can prove value to clients wrestling with uncertainty

The rise of slashies
Opinion

Rise of the 'slashies': advertising needs to accommodate multi-hyphenate talent
Iceland
Opinion

Despite the negative public perception, advertising can be a force for good
How to slow the rise of the unbranded economy
Opinion

How to slow the rise of the unbranded economy

McCann London's Zaid Al-Zaidy on tech trends that will change the future