Thomas Kolster

Marketing expert, speaker, author

Mr. Goodvertising
M&Ms
Opinion

How to tell if your sustainability ad is a waste of energy
Kintergarden
Opinion

Climate debate has become a bickering kindergarten. It’s time to grow up
mcdonald's
Opinion

Is brand purpose simply too good to be true?
Opinion

You’re selling running shoes – don’t pretend you’re saving the world
cannes lions committee
Opinion

Dear Lions: stop being nice, be brutal
Thomas Kolster
Opinion

Hate something, change something: how marketing agencies can make a (real) difference
fearless girl
Opinion

It was the best year ever in Cannes for 'Goodvertising' campaigns – and it was the worst...
commute london
Opinion

Memo to all agency peers: work sucks
Thomas Kolster
Opinion

Advertising kills: Let’s stop the overworking culture and make it fun and worthwhile ins...
Thomas Kolster
Opinion

Bold do-good marketers wanted. Reward: questionable