Sofia Baracskai

SB

Columnist

The Drum
new york yankees logo
Opinion

Letter from Gen Z: global brands must play like the Yankees to fend off micro brands
Game over
Opinion

Letter from gen Z: we’re not sold on the metaverse either
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Opinion

Letter from Gen Z: brands need to stop taking themselves so seriously on TikTok
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Opinion

Letter from gen Z: TikTok has a fast fashion problem