Articles posted by Saman Mansourpour

Recent Comments

Fake followers, thought leaders and the Streisand Effect - how one marketing chap refused to cease and desist

Very entertaining read Chap! And some good points well made regarding analytics and Twitter follower validity. The digital world is certainly full of opportunities to "spin"...

18 Jun 2013 - 23:07
Naked Kate Winslet photo ban branded a ‘worrying precedent’

Naked Kate Winslet photo ban branded a ‘worrying precedent’

So in leu of the Prince Harry photo's are The Drum intending to publish these?

9 Jan 2013 - 13:33
10 agencies appointed to Midland Heart PR and marketing framework

10 agencies appointed to Midland Heart PR and marketing framework

Blimey, no bun fight there then? Sounds less like a roster and more like a directory. Well done agencies anyway, these things are never easy.

31 Oct 2012 - 15:40

How to spot (and avoid) the phantom pitch

Pitching is flawed because from day 1 the company calling the pitch are in financial debt to the agency they've just appointed. Thus rendering the relationship dysfunctional from the outset.

However, it is a status that we are all now subscribed to, so the points made in the article are fair warning. The golden rule is, if you give something away for free, how can you expect anyone to value it. It's not SkyTV! It makes no business sense when reviewed in isolation of the quirks of our industry and the people that make it up.

We pre-qualify all invitations to pitch in a similar way to those described above. We often use pitches as an opportunity to build rapport and demonstrate our approach to a problem rather than sharing the answer.

We've also got a few dog-eared copies of "Win without pitching" lying about the place.

11 Sep 2012 - 16:51

Why did the Drum grasp the nettle on Prince Harry?

Well put Gordon, it's unfortunate that this aspect of your argument wasn't presented when you first published the pics which I beleive is why The Drum came under such criticism (the vocal readership that you have). So the question will possibly remain, was The Drum caught up in the sensationalism given you are a smaller publication and able to fly under the radar, and is this therefore a clever piece of post rationalisation? I personally hope not, and am far more interested in who won the party swim race, Harry or Lochte.

24 Aug 2012 - 07:15