Another great negotiation by the Davie Brown NY team with Audrey's estate - and great work by AMV BBDO!

Being the company that has probably signed more celebrity deals than any other in the world I feel that we are more than qualified to comment - especially as we are the guys who did sign Tiger Woods for AT&T, as well as the Gillette campaign with Henry and Federer. It is true to say that we cannot predict the future behavior of our ambassadors, but what our in house legal team do ensure is that we have adequate morality clauses in our contracts, which includes withholding or the claw back of fees. Thankfully the over whelming majority of endorsers appreciate their own personal public profile and conduct, as well as their duty to a brand who is paying them hundreds of thousands and in some cases millions of pounds, rubles, dollars or Euro. And yes – we did have a morality clause in Tigers contract.

Another great talent choice by Davie Brown Entertainment!

Negotiating talent/celebrity deals is a tricky business - but that's what we do. If you'd like to know more check out http://bit.ly/Pui8iK