Articles posted by Katie McQuater

"Mobile is a complex advertising ecosystem": Adfonic, Mojiva, M&C Saatchi and others discuss mobile measurement

"Mobile is a complex advertising ecosystem": Adfonic, Mojiva, M&C Saatchi and others discuss mobile measurement

The growth of mobile has brought with it many opportunities for advertisers. But with the maturity of the channel comes a need for better measurement. The Drum catches up with a cross-section of the industry to discuss the issue. ... Read more

0 comments
UK - 15/05/2013
Mobile
Image courtesy of Metaio

Seeing things differently: Are brands missing the boat with augmented reality?

From envisaging a piece of furniture from a catalogue in your own home to accessing additional video content in your favoured publications, augmented reality technologies offer a wealth of opportunities for marketers looking to reach their... Read more

5 comments
International - 10/05/2013
Digital
Real-time bidding: Can it really work for video?

Real-time bidding: Can it really work for video?

As technology advances to increase real-time advertising opportunities, The Drum catches up with a cross-section of the industry to discuss how RTB can be used as a model for video as well as display advertising. ... Read more

0 comments
UK - 08/05/2013
Digital
Car rental brand Alamo appoints Quantcast for real-time advertising campaign

Car rental brand Alamo appoints Quantcast for real-time advertising campaign

Global car rental brand Alamo Rent A Car has tasked Quantcast with launching a real-time advertising campaign as part of its wider strategy to increase rentals in European, Middle East and African markets. ... Read more

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International - 02/05/2013
Digital

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Recent Comments

Download your copy of The Drum's Design 100 report

Download your copy of The Drum's Design 100 report

@eH Hi there, Can you email Jordan.Geary (at) thedrum.com? He will be able to supply you with a PDF. Many thanks.


15 May 2013 - 11:36
The Drum announces Design 100 Peer Review shortlist

The Drum announces Design 100 Peer Review shortlist

Hi Pete,

Thanks for your comment, however, this shortlist has been compiled as a result of The Drum's peer review conducted by the design industry. Agencies listed have appeared because of the number of peer recommendations they have received, rather than selection by The Drum.

Thanks, Katie


11 Feb 2013 - 12:12
What’s in a name? 30 unusual job titles

What’s in a name? 30 unusual job titles

I like Head of Chaos - gives the impression of someone who is capable of controlling a mass of ideas and activity!


20 Jan 2012 - 15:50
Folksy launches new website and updated logo

Folksy launches new website and updated logo

Really liking the logo.


18 Nov 2011 - 13:40

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