A lot of hard work, energy and enthusiasm got Sarah Golding to the position she’s in today – that of chief executive of CHI&Partners, presiding over what she describes as the “heartbeat” of micro-network The&... Read more
The last thing Yonca Brunini wanted to do while on maternity leave from her role at Yahoo was change jobs, and certainly not to go work at Google, which was at the time, she says, viewed as something of a “one trick pony”. But move she... Read more
It’s a complex world for marketers trying to navigate multichannel retail. Consumers often interact with several channels on the path to purchase, so traditional attribution models are often no longer useful – not only in terms of... Read more
Empathy lies at the heart of the communications business; at its very core, marketing is brands’ attempt to engage consumers, often employing empathy to deliver their key messages and express identities.
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