Articles posted by Katie McQuater

Directing data – Delivering the holy grail of right message, right time and right place

Data is the key component in a digital marketer’s toolkit, holding a wealth of insights, if...

Read more

Well played – How Lego rebuilt its brand brick by brick

They’re the little plastic bricks that leave an imprint – that rare breed of toy...

Read more

PR, advertising, branding, digital, direct and media industries fight it out on The Drum bus during Advertising Week Europe

Representatives from across the marketing communications industries came together to fight it out...

Read more

Pages