Articles posted by Katie McQuater

A throwaway history? Museum of Brands founder Robert Opie on learning from the past

Brands have changed immeasurably over the last 30 years. From the way products are packaged and... Read more

Retail & e-commerce: Why forward-thinking retail brands are focusing on personalisation, user generated and shoppable content

Driven by social sharing and consumers’ increasingly mobile lifestyles, the next wave of e... Read more

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