Articles posted by Katie McQuater

Retail & e-commerce: Why forward-thinking retail brands are focusing on personalisation, user generated and shoppable content

Driven by social sharing and consumers’ increasingly mobile lifestyles, the next wave of e... Read more

'We're all delusional' – Neuroscientist and TED speaker Beau Lotto on why context is everything and why brands need to take notice

Context is everything. Information is meaningless. Just six words which, if truly understood,... Read more

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