Articles posted by Katie McQuater

Directing data – Delivering the holy grail of right message, right time and right place

Data is the key component in a digital marketer’s toolkit, holding a wealth of insights, if...

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Well played – How Lego rebuilt its brand brick by brick

They’re the little plastic bricks that leave an imprint – that rare breed of toy...

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PR, advertising, branding, digital, direct and media industries fight it out on The Drum bus during Advertising Week Europe

Representatives from across the marketing communications industries came together to fight it out...

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