The 21st Century's PT Barnum is pelted with eggs. Twitter goes bananas. The ratings soar. The attacker apologises. The programme's producers say there's to be no further action. Hmmmm.

So you asked: "do you represent Brooks?" and he replied: "you are misinformed." Huh? Why not just say 'no' if he doesn't represent her?

Then you ask about a possible conflict of interest and he gives you a description of how a set of chambers is structured that might have come from a badly-written wikipedia page.

And then, for good measure, he provides you with the kind of waffle Antony Jay and Jonathan Lynn used to write for duplicitous Sir Humphrey in Yes Minister:

“The Chambers entry does not say that I acted for or represented Mrs Brooks. It merely describes by example, of which the Brooks case is one, some of the cases in which individual members of chambers have been involved, in that instance, Hugo Keith QC.”

It's almost as if Cameron is on a single-minded mission to demonstrate that lawyers are slippery, evasive and condescending.

In which case... well done him. Mission accomplished.

Excellent piece - now, if you could just make it a bit zingier.

@josephberger52035 And your pasted diatribe is code for "I am a racist twat".

@Ogilvy Why 'clearly'? I'm not so sure. There was a lot of earnest hand-wringing about this in the liberal press and I don't think brands like Asda are insensitive to that.

And if the British consumer has learned nothing else this year, they've learned that if they keep looking away long enough, someone will stuff a horse-burger into their gob.