David Mill

An own goal there by Mr Ferrie. The Media coverage of any subject, as selected by an Editor, generally reflects the level of interest amongst the audience. If Ferrie doesn't recognise that, he's in the wrong job.

In most cases, this is very true. In addition, specialist Online Marketing agencies - like MediaCo :-) - should be used for search engine optimisation and PPC to ensure the spend is as effective as possible.

Very true, Noel. Of course, when Terry Quinn "turned the paper into a lightweight design-led creation", he ripped out its heart and soul and showed no empathy whatsoever with the readership. That significantly began the decline which has led to today's desperate situation.

Interesting experience. I wonder how many traditional community newspapers currently exist in Scotland? What percentage make enough money to sustain themselves? Who runs them and how. etc Would be an interesting feature.