The return of DigitasLBi's #RaveCave racks up 5.4 million Twitter impressions

By Gillian West, Social media manager

DigitasLBi

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November 22, 2013 | 2 min read

DigitasLBi invited more than 1,800 lucky ticket holders through the doors of its Brick Lane office last night to welcome the return of the #RaveCave after a year off.

During the course of the night the DigitasLBi #RaveCave managed to notch up 5.4 million Twitter impressions along with over 1,600 uses of the #RaveCave hashtag and more than 2,300 engaged Facebook users. With entertainment from DJs Nightingales, Paul Doherty, P A U L I E, and Indian Queens, revellers at the #RaveCave managed to knock back 4,500 shots of Jägermeister, the same amount of tequila, 2,800 cans of Red Bull and 1,200 pints of Carlsberg with the help of four go-go dancers and a glitter cannon.
DigitasLBi UK CEO, Anil Pillai, said of the event: “Thank you for joining us for the best #RaveCave ever. It’s great to see the industry coming together to celebrate all the things we’ve achieved in 2013. Here’s to the next one!”
The #RaveCave was sponsored by Asvnet, Carlsberg, CSS Media, Dell, Econsultancy, Episerver, Maxymiser, San Miguel and Visual Voice. A Storify of the event has been created for those who want to relive the #RaveCave experience.

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