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Healthcare
Opinion
What apps do with your health data when you're not looking
The Drum Network
Healthy cookies: Why it’s still so hard to get healthcare professionals to opt in
The Drum Network
Compliance makes social media healthcare marketing hard – but creativity always wins
Opinion
Why I’m uncomfortable with healthcare marketing’s obsession with ‘patients’
Opinion
Health marketing M&A in good shape with 28 notable deals completed
The Drum Network
Why are people more concerned with treatment than prevention in global healthcare?
Open Mic
3 ways healthcare marketers can navigate the shifting data privacy landscape
The Drum Network
Personalization in healthcare is broken: Introducing the ‘user-forward’ paradigm
Opinion
From food ‘farmacies’ to longevity resorts, the trends transforming the health industr...
Opinion
Influencers are now asking to be in our brand ad. And we should listen
Opinion
Most CMOs want innovation. Most don’t understand it is a spectrum
Opinion
Come with me and you'll be in a world of pure AI imagination
The Drum Network
Healthcare is complex, but patient interactions don’t have to be
Opinion
7 out of 10 OOH ads don’t work. Here’s why and how to fix them
Opinion
No, the British Army shouldn't run recruitment drives on Fortnite
The Drum Network
Why print journal advertising is still essential to omnichannel healthcare marketing
Opinion
Women over 50 were invisible in popular culture, now they're not
Opinion
Boots’ makeup-only store could be a stroke of genius
Opinion
'Turn on the comments you cowards': Why are brands blocking feedback on social?
Opinion
As a breast cancer survivor, Pinktober marketing is triggering and trivializing
Opinion
I launched our agency’s period policy a year ago – it wasn’t enough
The Drum Network
Vicious cycle to virtuous circle: the impact of mentorship on women’s mental health
The Drum Network
Pause > productivity: how brands can support the soft life revolution
The Drum Network
The Bowelbabe legacy: how celebrities can impact health awareness
The Drum Network
The bionic opportunity: how AI is transforming healthcare marketing
The Drum Network
Creating impact with community: the role of brand messaging in women’s healthcare
The Drum Network
How can employers show that they care about employees’ mental health?
The Drum Network
CES 2023 unveiled a new wave of sustainable and purpose-driven technology
The Drum Network
Beating the January blues at work: 3 ways to stay energized this new year
The Drum Network
I’m deaf, but it’s the event industry that can’t hear. How can it be more inclusive?
Opinion
We’ve seen some advancement in how adland handles menopause, but nowhere near enough
Opinion
Health advertising is shifting the balance of creativity – here’s what we can learn
Opinion
If advertising won’t talk openly about menopause, it’ll continue to be scary and taboo
Opinion
Why the UK heatwave is too hot for even PR-land to handle
Opinion
Trends with benefits: how the ad industry can help transform health at Cannes
The Drum Network
The importance of wellbeing at work
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