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Financial
Opinion
It’s time to stp tkng th pss out of the Abrdn rebrand
The Drum Network
Lessons from HubSpot and that Papaya Global Super Bowl ad: Think big to stand out
Opinion
People have less cash, but it doesn't need to be bad news for brands
Opinion
Another 1987 style economic crisis could happen - are marketers prepared?
Opinion
Metro Bank filled a gap in the market. Sadly there was not a market in the gap
Opinion
Why WeWork didn’t, and couldn’t, ever work
Opinion
5 PR lessons to emerge from Farage v Coutts debacle
The Drum Network
Resurgence of the written word: do people still care about longform content?
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How to engage employees in the face of economic downturn
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In a crisis, brands should make localism their specialism
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Back to basics: how can marketers keep generating results in a recession?
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Winning hearts and minds: how to get buy-in on a creative brand strategy
Opinion
Top 5 tips for agencies to secure fair business in 2023
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Why are the world’s top players in insurance missing their shot digitally?
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Is decentralized finance the ultimate web3 opportunity?
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Consumer centricity can transform lead generation and retention
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Heart over head: why you should move away from rational marketing
Opinion
State of the Nation: Vietnam’s ‘Unexotic Underclass’ make their mark with tech
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Navigating the challenging landscape for brand managers in 2023
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Gen Z are savvy savers who know their worth – here’s how to market to them
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What can global CMOs learn from China’s population decline?
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2022 brought omnichannel investment; this year we'll see real measurement
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Health not wealth: consumers are prioritizing wellness in 2023
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4 ways CMOs can accomplish more with less
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Now’s not the time to trade planet for pocket: why brands must invest in sustainability
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Amid financial adversity, loyalty and advocacy are more important than ever
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How brands can navigate the cost of living crisis with digital marketing
Opinion
Weak pound will make UK marketing services more attractive to foreign clients
Opinion
4 things retailers can do to recession-proof their comms
The Drum Network
Social Q1 earnings roundup for advertisers: Twitter, Meta, Snap and Pinterest
Opinion
Kim Kardashian and Matt Damon convinced you to buy crypto? The danger of the celeb sell
The Drum Network
Will betting become a richer experience in the metaverse?
Opinion
It’s time for gambling advertising to shape up
Opinion
Do you deliver? Uber’s CX legacy and what this means for other brands
Opinion
Brands need to show a ‘human face’ as the cost of living skyrockets
Opinion
Big brands need to take responsibility for paying on time
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