Marketers must investigate what makes certain kinds of user-generated content (UGC) so popular to help shape and achieve stand-out for branded content on YouTube, according to YouTube’s head of brand propositions Derek Scobi.
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Volkswagen Commercial Vehicles is today set to launch a partnership-focused brand promise, with a campaign created by adam&eveDDB.
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Measuring by click-through rates should be a thing of the past, with “attention” the new currency for brand marketers, according to AOL’s digital evangelist David Shing.
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International - 22/05/2013
A woman has tweeted admitting to knocking down a cyclist, with the hashtag #bloodycyclists.
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Those who were in America when George W. Bush described Al Gore’s economic figures as “fuzzy math,” will remember how whilst he kept...
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Ford, partner of the UEFA Champions League, is set to unveil an experience this week which will feature extreme rally driver Ken Block.
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Youth media brand Vice is evolving its ad network AdVice to become a premium content ecosystem for brands as part of its strategy to help publishers’ better monetise and co-create “high impact” digital advertising.
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International - 20/05/2013
Car manufacturer Subaru is looking to defend its claim to deliver the smoothest diesel ride ever in two video challenges.
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Websites that are not optimised for mobile devices should be “banished” into Room 101, while QR codes have "failed" to reach their full potential and therefore should also be binned,according to Capcom UK product manager Craig Brown and Reckitt... Read more
International - 16/05/2013
Google is rolling out an AdWords upgrade aimed at helping marketers hone paid-search targeting across multiple devices, while letting...
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Mercedes has unveiled a campaign that targeted Russians who found themselves carless after their own vehicles had been towed for being illegally parked.
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International - 15/05/2013
Mercedes-Benz Commercial Vehicles has announced the appointment of Palmer Hargreaves to redevelop TradePartner, its after sales trade loyalty programme.
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Audi has unveiled Audi Vision, a mobile augmented reality platform which allows users to bring brochures to life.
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Jaguar is set to unveil a global advertising campaign for the launch of its convertible sports car, the F-TYPE, with Spark44.
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International - 15/05/2013
With the struggle to reach consumers continuing apace, brands need to ensure their strategies are still effective and relevant in the new...
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Auto Trader is backing its final transition to a digital-only business by allocating its biggest ever marketing budget, launching transactional mobile products, and mining data to drive conversions and inform its activity.
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Twitter has unveiled a study with Compete, to see how automobile manufacturers connect with their potential customers and what influence the tweets have.
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Global Radio’s Xfm has announced the launch of an eight-month partnership with Ford, which will see Ford SYNC, its new in-car entertainment system, sponsor the station’s Xfm Presents series of live music events.
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Mini has advised the public not to text while driving and suggested that they download its 'The Word Blocker' app, in a new campaign by Publicis Mexico.
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International - 14/05/2013
Today, the VP of Marketing for Unilever, Marc Mathieu was pronounced the most powerful UK marketer by Marketing magazine. High acclaim...
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Google's overhaul of AdWords for multi-device search, called Enhanced Campaigns, has "polarised" the search community, according to general manager of Microsoft Search Network David Pann.
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International - 14/05/2013
Vizeum Sydney has created a stylish cinema advertising campaign for the New Peugeot RCZ sports car.
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