World Creative Rankings 2024: the most creative agencies in the US revealed

The agency was showered with accolades for its ‘Apologize the Rainbow’ work for Mars brand Skittles, which is the most-awarded campaign in this year’s rankings, having brought home gongs from the Andys, the Clios, Cannes Lions, D&AD and more for taking corporate apologies to the next level. DDB Chicago’s ‘Chillboards’ campaign for Coors Light also ranked highly, the sixth most-awarded campaign according to our research.

FCB New York, which moves from sixth in last year’s rankings to second this time around, its ‘McEnroe v McEnroe’ virtual tennis match for Michelob Ultra having been ubiquitous at creative awards schemes in 2023 – the third most-awarded campaign in the world, our research found.

New York agency We Believers rounds out the top three this year, having finished eighth the year before.

The World Creative Rankings are compiled by exhaustively analyzing the performance of thousands of pieces of creative work across 22 major industry awards programs throughout the previous calendar year.

That data is then used to determine the people rankings – the CCOs, ECDs, creative directors, art directors and copywriters responsible for the most creatively awarded work in 2023. Their companies are then ranked, with these rankings including the best agencies, networks and holding companies, which are then split by country and region. The advertisers who fund the world’s most awarded work are also ranked, while the sectors that offer the richest return in creative gongs, whether that be Food & Drink, Automotive, Retail or Charity, are also evaluated.

Head over to our dedicated World Creative Rankings hub to see the full list of most-awarded agencies in the US, plus all of our other tables and breakdowns, as well as full details of the methodology that goes into the production of the rankings.