Ad of the Day: Heinz turns ketchup label in tattoo stencil
The campaign celebrates die-hard fans of the red condiment.
Heinz Ketchup knows that it has some hardcore fans out there. People love the brand so much that they have had its image permanently tattooed on to their skin. Sadly, though, some of the ink looks a little weird.
To combat this, the ketchup brand has turned its iconic label into a stencil that fans can take to tattoo shops to get a precise and accurate replica.
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Created by Canadian independent agency Rethink in collaboration with Publicis 57, the ad follows on from the tattoo ink stunt that made headlines earlier this year.
‘Tattoo Bottle’ is part of the brand’s ongoing ‘It Has to Be Heinz’ campaign.
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