‘Not available at Nando’s’ campaign pushes chain’s grocery range
The fast-casual chicken chain is making the leap from the restaurant to your home.
Nando’s has launched a grocery campaign highlighting its range of signature Peri-Peri sauces. A full range of condiments is offered, including Perinaise, Sweet Chilli Jam, Nando’s Rubs, providing a range of potential flavor combinations for your dinner.
Voiced by comedian Mo Gilligan, a series of video adverts provide dollops of inspiration for home-cooked dishes from chicken pasta to cheese toasties, with the common ingredient being Nando’s.
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Abbie Hickman, Nando’s head of grocery marketing, said: “During the pandemic, even more consumers discovered the joy of our Nando’s grocery range, with penetration booming over that period. We are showcasing the versatility of our range with the launch of this new campaign, and encouraging consumers to keep getting creative with our delicious Nando’s grocery products at home.”
Developed by New Commercial Arts under the ’This Must Be The Place’ brand platform the campaign premieres on social before rolling out across broadcast video on demand and out-of-home channels from May 22.